Online publishing, whether web pages, articles or blogs, and the marketing involved, depends on three different dimensions for success. This is an example of the Law of Three in operation.

First you have the actual content, the information or knowledge conveyed. Second, you realize the skills involved in every aspect of publication and marketing. Third, you notice the attitudes, beliefs and emotions that motivated the actions and learning of the skills.

Marketing permeates every dimension. It is still the ruling paradigm of our world. There are signs that the service paradigm is waiting in the wings for its moment on the world stage. But, the rule is till buy low and sell high.

We all buy our time at the same cost. We sell at different levels, depending on what the market will bear and how effective was our promotion.

For the rest of this brief article, let’s look at each of the three vectors of publishing and marketing in turn.

Why Content is King
Content is unique to each individual. Everyone has their own voice with which they express their being, speak their truth.

Bare concept, stripped from its promulgator, must still be reiterated by someone. Then, it bears a different stamp. The way ideas are expressed is unique to each individual and a huge part of the attraction that the ideas have for us.

Suppose you took a good blog post and reduced it to a few sentences for your own understanding. That’s a good move in learning. Still, there is no equivalence between your reduction and the original article, is there? You capture the essence for yourself, and still the wholeness of the article remains for every one else.

Publishing your video, audio, blog post or article is the most significant action you can take online. It’s the epitome of personal action.

Then what about SEO actions? you ask. Isn’t that personal action? That question brings us to…

Web Skills to Structure Our Dream
I just don’t see using web skills as personal or unique. If I know enough html to optimize my anchor tags for the search engines, I’m not doing anything more personal than if I was turning a nut with a wrench. Action, yes; personal, no.

The skill involved is technical and impersonal.

Techies are good at this impersonal knowledge. The ability does not confer a warm furry shininess on their lives. If they can write well and teach well, that confers the warmth.

There are many skills involved in attaining preeminence on the web. You can learn these skills from many sources. No one is the gate keeper.

I have not found this to be the easy and fun part of making an impact online. The clearer you can be about what skills you need, the more efficient you can be at learning them or finding others to help you.

The Attitudes and Beliefs of Success
This is the vector that polarizes people. You’ll find one school of thought that advocates the Law of Attraction [LOA] so much they seem to be oblivious to skill or content. The other school of thought dismisses the whole area as being irrelevant to concerted action and superior skills.

For a time I had the anomalous belief that negative thoughts and beliefs would attract misery, but I was not convinced that positive thought and beliefs would attract success.

I seem to be coming around to a more coherent and balanced belief.

Having just finished reading Mandy Evans’ Emotional Options, I’m reminded of the famous saying, “People are about as happy as they make up their minds to be.” (Or, close to that. I don’t recall the source.)

I found the book helpful and consistent with the emotional release processes I already use. Again, like Joe Vitale’s Attractor Factor, it’s not just the process that conveys value. The way Evans presents her work takes you on a journey to a more positive attitude.

The bottom line is this simple recommendation. When you are working on your web effort, take just a moment to reflect if you are

• creating content,
• developing or applying skill, or
• working on yourself–sharpening the saw of emotional power.

It helps me to focus and do one thing at a time successfully.